PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

Those among us with curly hair know that if we want even a hint of definition to our mane, a good curl cream is a must-have product essential. Not only can curl creams enhance your natural curl ...

Curating the perfect haircare routine for naturally curly hair can be overwhelming at first — but you don’t need a ton of ...

This rare find from the Pantene Gold range is a dream. If I’m in a rush, I can get away with air drying without a curl cream and then moisturising later in the day.” “I came across this ...

Chelsea Candelario The cream was effective at defining my curls. Once I sectioned my hair, I used about a dime-size amount to maintain moisture and shape my strands. It’s a creamy formula, so it ...