Over the years, instead of learning how to take care of my hair, I opted to damage it. My flat iron was booked and busy ...

“But if you imagine beautiful curly hair, like Julia Roberts, Sarah Jessica Parker or Lisa Bonet’s, you can achieve that look with a perm. It’s more the haircut that makes the perm look ...

His clientele is mostly Caucasian and East Asian; most don’t typically have naturally curly hair. Despite the style’s popularity, he says, most barber shops still don’t offer perms.