And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

By linking digital engagement and sales conversion, it is redefining the landscape of B2B customer interactions. Over the past decade, the B2B sector has witnessed a shift in customer engagement ...