Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Now they need to take a more traditional route." As recently as April 9, Tesla's website included renderings of the truck in ...

Tesla's website included renderings of the truck in a Mars-like atmosphere and ad copy that touted it was "built for any planet" with a "cabin as quiet as outer space." (The brand famously shies ...

Now they need to take a more traditional route." As recently as April 9, Tesla's website included renderings of the truck in a Mars-like atmosphere and ad copy that touted it was "built for any ...

What Happened: Targeting a more traditional pick-up truck marketing approach for the ... vehicle with visuals of other planets like Mars. The report mentioned how the company has moved to position ...

In mid-April, Tesla redesigned its product page for the first time since the truck's release. Gone are the futuristic aesthetics and allusions to Mars. Now, the vehicle is fit for construction ...

It looked more like a DeLorean mated with a tank than a truck you'd take to a job site ... functional workhorse—less Mars rover, more F-150. Gone are the “built for any planet” taglines ...

Good morning. A new research paper co-authored by Google's David Silver is the talk of the tech industry. It boldly announces a radical new era for AI — it also reads as a "dis" of OpenAI, BI's ...