As a high-street shop is upbraided by the ASA for digitally altering a model to look ‘unhealthily thin’, Olivia Petter examines how far society is from reaching equanimity about how we look ...

A new denim collection by Cos is partly made with previously worn garments by the brand. This week, the H&M Group-owned brand ...

We’re blown away by blue! Throughout its history, the Levi’s® brand has led denim forward by developing distinct styles on ...

View “#millennials” posted on instagram >>> Recently, a wave of fashion discourse has erupted on TikTok, with Gen Z calling ...

In a world where fashion trends come and go at a lightening speed, there is one article of clothing that stands the test of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Represent launched a new Represent Women collection, which consists of 140+ items and is now available on Represent's website. The announcement was made on Instagram on February 13.

The fashion world is ever-evolving, and this year is no different when it comes to jackets. As the seasons change, so do the ...

The viral bootcut designer jeans Kendrick Lamar wore during his Super Bowl halftime performance were originally meant for a ...

It’s all or nothing for denim skirts this season—think thigh-high minis or dramatic maxis. Here’s how to wear them now.

Kowtow’s Head Designer Dayne Johnston’s Debut Collection Is Finally Here. So What’s The Verdict?

Kendrick Lamar's flare jeans that he wore during his Super Bowl LIX Halftime Show nearly stole the show. Here's how much they cost.