Global consumer media usage, including all digital and traditional media channels, increased 2.4% in 2024 to an average of 57 ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. The report was based on ...

“While total ad spend is still expected to grow in the mid-single digits, digital media ad sales will continue to experience high-single-digit growth. In contrast, most traditional media ...

It explains how digital channels, when used well, can play a fundamental and complementary role in brand building. This paper will predominantly focus on paid digital media and its potential to ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...