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The president is taking optics more seriously. Now it seems the first lady has taken a leaf out of her husband’s book.

The mug shot is a sad photo ... that expression for his 2025 White House portrait. The lighting has been slightly refined. It’s calibrated to be dramatic rather than haphazardly harsh.

It is first lady Trump’s second official portrait, and the contrast between the two images is significant. In 2017, the furor around Trump’s first lady photo largely centered on her decision ...

Whereas other men on the cusp of the presidency have offered anodyne, smiling inaugural images, the photo revealed on Thursday was – as with all things Trump – dramatic and startling.

Whereas other men on the cusp of the presidency have offered anodyne, smiling inaugural images, the photo revealed on Jan 16 was – as with all things Trump – dramatic and startling.