Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox.

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven ...

Brady suffers an on-air power failure and needs the help of a Duracell scientist. It's a new character the battery company introduced this past fall to highlight its products' power boost ...

Laptops from Dell and Alienware are down to the best prices since Black Friday. Duracell AA and AAA batteries are also up to 26% off. Plus, there’s a sale that scores you a $20 Amazon credit ...

Need a break? Play the USA TODAY Daily Crossword Puzzle. To bring him back, a Duracell rep replaces a set of batteries in his wristband, a nod to the kind worn in game by quarterbacks. When the ...

OnePlus is reportedly working on a smaller smartphone for its lineup and, apparently, the “Mini” is going to have a massive battery for its size. The “Mini” is expected to have a screen ...

Our evaluation included extensive discharge tests to find long-lasting alkaline batteries -- including AA, AAA, C, D and 9-volt options. We also considered the cost per battery for each option to ...

Ford Motor Co. is recalling 272,817 vehicles in the United States on concerns over battery failure, the National Highway Traffic Safety Administration said Thursday. The recall affects certain ...

and a 6,000 mAh battery with support for 22.5W wired charging. ZTE says it will take at least 800 charging cycles until it degrades to 80% of its initial capacity. The phone has apparently been ...

Ford is recalling more than 272,000 vehicles because the 12-volt batteries may have internal issues causing them to fail unexpectedly while driving. According to a notice posted by the National ...

Large batteries for long-term storage of solar and wind power are key to integrating abundant and renewable energy sources into the U.S. power grid. However, there is a lack of safe and reliable ...

This large screen is coupled with a 6,000 mAh battery. The battery also supports 22.5W wired charging, and ZTE claims it should retain 80% of its original capacity after 800 charge cycles.