So she began: The Easter bunny and the purple jelly bean were standing around in a field when the Easter bunny challenged the jelly bean to a half-mile-long race. He would surely win but the Easter ...

LPK: Can you talk about the brand’s seasonal leadership? KP: Brach's is the #1 Seasonal Easter Jelly Bean brand in the U.S. (31%). We recently conducted a survey*** that found nearly half of Americans ...