The Role of Blockchain in Fighting Fraud Blockchain plays a key role in making BAT’s approach to ad fraud effective. Blockchain technology is the backbone of BAT, allowing every transaction to be ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

The Hims brand has primed people to view both their everyday health and the natural-aging processes as problems that can be ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

An increasing number of top brands, including Google, Anheuser-Busch, and P&G, opted for regional Super Bowl ads this year - ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the ...

For a short time, politics was fair game in marketing. That trend is fading.

has unveiled a neuroscience-backed study demonstrating that live cricket streaming on handheld devices is the most effective medium for long-format advertising. By analysing real-time viewer ...

Let's be honest, they're the best part of the big game.