Equity Modeling puts hard, financial value on measures of brand equity and demonstrates what they deliver for a business. It is the missing link between short-term sales and long-term consideration ...

Mullins, David W., Jr. "Financial Leverage, the Capital Asset Pricing Model and the Cost of Equity Capital." Harvard Business School Background Note 280-100, March 1980. (Revised October 1980.) ...

For evaluating risky investments, understanding the term structure of discount rates is critical. Discount rates account for the riskiness of an investment, the time value of the money invested, and ...