Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

Even if you’re feeling tired, there’s no need to let it show. From the liner technique that’ll create lift to the secret ...

Our editors handpick the products that we feature. We may earn commission from the links on this page. Hair texture changes during menopause and perimenopause are real—and often exasperating.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Explore the versatility of pink in architecture—balancing vibrancy and softness to shape inviting and timeless spaces.

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.

Perpetual brunette, Angelina Jolie has been on a bit of a hair journey recently; she’s softly- softly stepped over to the lighter side, so subtly that you may not have even noticed. It started with ...

Anora won the top prize of best picture at the 2025 Critics Choice Awards, while Emilia Pérez, Wicked and The Substance each ...

Sabrina Carpenter's makeup artist Carolina Gonzalez details how she creates the singer's look, from her skin prep to her ...

Of course, because it's Ilia, these eyeshadows are also vegan, cruelty-free, and safe for sensitive eyes. Plus, the formula is infused with skincare—namely upcycled grape extract, an antioxidant-rich ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Using brow pomades or mascaras to fill in sparse areas while ensuring the brows have an upward tail can lift the face. Tailoring your brow routine to your current hair color and face shape ensures ...