Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – and what makes the new Standards different from the Player Series (apart fr ...

An evolution of the Telecaster - the first mass-manufactured solid-body electric guitar - the Fender Strat was designed to be lighter and more player-friendly than its dual pickup predecessor. Adding ...

In 1954, a guitar maker called Leo Fender introduced his second electric guitar, a companion to his 1950 Telecaster (originally Broadcaster). The new Stratocaster, drawn up with the help of musician ...

In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, and a manufacturing plant in Ensenada, Mexico, in 1987. The Stratocaster hasn’t always been on top, and the company ...

There aren’t many products that haven’t been given the Hello Kitty treatment, and although this celebratory new haul from Fender feels novel, it’s not the first time the cartoon cat has graced the ...