The new Scuderia Ferrari HP mobile app aims to connect the team's global fanbase of nearly 400 million Tifosi more closely with the cars, drivers, and races they follow. IBM and Scuderia Ferrari ...

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM ...

Rev up your shoe game with this excellent deal from Shoebacca. Shoebacca is selling Scuderia Ferrari RBD Game Low Lace Up Sneakers for only $45 right now. The list price of the shoes is $90 ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...

Scuderia Ferrari and HP collaborate to co-engineer livery wrapping technologies pushing the boundaries of design possibilities in the near future Debut of special edition livery for Miami GP to ...

The 296 GTS-replacing 296 Speciale A is here with less weight and more of everything else, including a higher starting price ...

Ferrari’s highly anticipated performance upgrade to the 296 GTB – the Ferrari 296 Versione Speciale – has been leaked online ahead of its official debut. This aggressive and aerodynamically ...

In a move set to redefine digital engagement in motorsports, IBM and Scuderia Ferrari HP have unveiled a redesigned mobile app that integrates generative AI to create a deeper and more interactive ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...