Manas Gulati, Co-founder and CEO of #ARM Worldwide, writes that by turning audiences from passive viewers into active ...
Hindustan Unilever Limited (HUL) was the undisputed king of India’s stock market, delivering a ~25% CAGR. But in the last ...
For the purists who don’t need bells and whistles, these capsules are the answer. No weird additives, just potent, organic ...
There are generally no legal requirements for disclosing product origins online for most products, experts say, making the enforcement of Canadian penalties challenging if brands make incomplete or ...
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“The product needs to present itself like confectionery, rather than part of the fruit aisle” – Agrovision’s Steve McVickers on the importance of branding in blueberriesAgrovision is producing blueberries in China to tap into local demand for the fruit, which has skyrocketed in recent years.
“In-store advertising continues to be a vital component of our retail media strategy, enabling our CPG partners to effectively engage customers with relevant product information,” said Bobby Watts, ...
Inmar Intelligence will offer advanced in-store advertising solutions for consumer packaged goods partners at Ahold Delhaize ...
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
Upraised Game Changers List recognises the work of 50 outstanding product managers who devised world-class solutions using ...
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