"Storytelling has never been more important," Illumination founder Chris Meledandri said in receiving the PGA's David O.

The organization adopted the new name, Scouting America, on its 115th anniversary, "marking a pivotal moment in the organization’s journey," according to a statement released Saturday.

Superbowl LIX promises to be one of the most high-profile NFL finales in years with two superb teams going head-to-head.