From Billie Eilish’s Palo Santo Eau de Parfum to Ariana Grande’s gourmand spritz, these deals on coveted fragrances are too sweet to skip.

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and exotic fruits like pineapple and guava are rising in popularity, too. Everett ...

Just like in fashion, fragrance trends come and go. The best perfumes of 2024 saw us dousing ourselves in vanilla-laden scents, and while gourmands are certainly not going anywhere in 2025, they've ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Woody fragrances are renowned for their exceptional staying power. Notes like sandalwood, cedarwood, vetiver, and oud create ...

“Expect to see a rise in standout notes like cherry, guava, ripe mango, pear, rhubarb, fig, and blackcurrant—alongside some ...

Mother’s Day is right around the corner, so don’t wait until the last minute to find something special for the woman who ...

The best floral perfumes are more unique than you think, tapping into an array of moods and scent profiles—shop our seasonal ...

People spotted the fragrance in the store's line-up and quickly noticed the 'inspiration' behind this 'intoxicatingly sweet' ...

Keep a mood-lifting perfume in your bag for pre-meeting confidence boosts or to refresh your spirits during the dreaded ...

Bath and Body Works' affordable scents have always been a great entry point into fragrance for burgeoning beauty lovers, as I ...