When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

The water bottle wars have taken over the internet. Ever since Stanley super fans started swarming stores for unique colors ...

I poured the ink out into a Gatorade bottle cap that I had sanitized with ... time to choose a senior thesis for her BFA in graphic design she chose tattooing as her medium.She went around ...

Pepsico approached structural package design firm 4sight inc. with this challenge for Gatorade packaging: Create a global line of custom-branded structural bottles based on a single archetypal shape.

A limited-edition bottle of Gatorade's Cool Blue flavor featuring Caitlin Clark will be sold exclusively at Hy-Vee.

Kawhi Leonard, the Los Angeles Clippers' small forward, made headlines by removing Gatorade bottles during a press conference after a decisive Game 3 victory against the Denver Nuggets.