Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

App Orchid partners with Google Cloud to revolutionize enterprise data access using Gemini AI models and knowledge graphs, ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement.

The ticket was found guilty on one of four charges by the majority judicial opinion.

After a long week of spelling quizzes, multiplication tables and four square games, elementary schoolers got a much-needed reward: seeing “Dog Man” in theaters. The stress of third grade washes away ...

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

If you’re building your own app or software project, integrating a powerful analytics tool like Google Analytics 4 (GA4) with artificial intelligence (AI) can feel daunting . Whether you’re a ...

Sam Altman, CEO of OpenAI, commented on the challenge of competing with Google after web analytics data showed ChatGPT ...

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, enabling them to make data-driven decisions that significantly improve overall ...

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care.