A pop-up store featuring the characters from Piapro and Sanrio will open up in Tokyo Station. Goods include shirts, keychains, and more.

Japan has transformed Oita Airport into a kawaii wonderland that will make Sanrio fans swoon. The newly rebranded Oita Hello ...

Speaking for new moms who live for geeky style, obsess over adorable tiny creatures, can’t resist theme park gear, and ...

Sanrio is the company that owns the brand and character Hello Kitty. So, Hello Kitty falls under the Hello Kitty umbrella, ...

Hello Kitty Island Adventure's lounging gudetama are iconic, and now, the Month of Meh event highlights these egg-cellent ...

Martial arts equipment manufacturer Mitsuboshi Co, Ltd (est 1953) has recently opened its flagship store Mitsuboshi Global, a ...