WeatherTech's 2025 Super Bowl commercial features a group of old ladies living their best life set to "Born To Be Wild" by Steppenwolf, an entertaining entry into this year's advertising lineup.

That WeatherTech, a Bolingbrook car floor mat manufacturer, is still going head-to-head with some of the biggest brands in ...

Super Bowl 59 weekend is here. Today at TPS, we’re going to rank all of the Super Bowl commercials from worst to first.

The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time in a ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Few artists have mastered the art of anthemic stadium rock quite like Bruce Springsteen, so it makes sense that his epochal 1975 hit "Born to Run ... These Unforgettable Photos Bring the 1960s ...

Singer-songwriter H.E.R. is covering the Bruce Springsteen classic “Born to Run” in a new Dove commercial that will air during the fourth quarter of the Super Bowl on Sunday, Feb. 9.

Within nine months of Steppenwolf’s debut album came ‘The Second,’ and this time it was gold in just four months. The first, self-titled Steppenwolf album of 1968 is the one that fast ...

A group of freewheeling best friends enjoy a road trip in one of the big game commercials airing on Sunday.