Ram is reinventing its iconic hood ornament. A new patent reveals how this classic design is evolving for the future.

Sure, that hood ornament and the car's distinctive lines are part of what makes a Rolls-Royce a Rolls-Royce. But there's also ...

A dog may seem like an odd adornment for a giant semi-truck, but there's a strong historical reason the bulldog is on Mack ...

At first they had a purpose. These days, they are mainly for show. “Hood ornaments were originally designed for a purpose and then transformed into elaborate decorations or symbols,” said Kim ...