surveyed 350 internet users to help them establish a reliable scale for measuring the effectiveness of brand communication via social media. They used Confirmatory Factor Analysis (CFA ...

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

The Office of University Communications design and social teams created graphic templates for BC social media managers’ use. They are branded with BC’s color palette and fonts, and are available in ...

Social media platforms are a great way to connect with Buffs near and far. We’ve outlined general brand guidelines for the main components found in social media below. Our goal is to maintain a ...