Here, we speak with Dr Simone Seiter from IMS Health to hear how putting the patient journey at the centre is the key to providing the most accurate market research. Market research has always ...

Patients who experience NHS admin issues - such as chasing test results or not being updated on waiting times - are less likely to seek care in the future, new research has found. It comes as a ...

1. Seek to understand. The patient journey, and the key milestones of that journey, are different for every individual and every disease. These milestones need to be defined at the outset to ...