a new leaping-jaguar mark, and a video ad that showed models doing things like painting a wall, holding a sledgehammer, and gathering in a pink desert without any cars in sight. The video ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar, the British automotive icon featured alongside Aston Martin as the car of choice for James Bond, has recently garnered criticism for a bizarre ad with the tagline “Copy Nothing.” The ad ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...