Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

The collision involving a Jaguar XF happened on Mounthooly between its junctions with Canal Street and King’s Crescent at around 9.40am on Thursday. Emergency services attended and the pedestrian was ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

The car's theft was widely reported on social media and in car publications, which generated several leads as to where it ...

Pilots who have spent a lot of time and effort in search of the right Bonanza should consider this well-equipped 1999 example ...

AUSTIN, Texas — A rare Steve McQueen tribute Jaguar XKSS that was stolen last month has been recovered in North Austin. The West Lake Police Department said the car was reported stolen on Dec. 2 ...

The XJ220 was big, fast and criticised. Over 30 years on, does that criticism stack up?