The Compton, Calif. rapper also narrates the ad. "How much are you willing to lose?" Kendrick says in the ad below before diving into the company's origin story involving the 1965 University of ...

Kendrick Lamar has been announced as Chanel‘s latest brand ambassador and face of its eyewear. The American artist, who is the first and only rapper to win a pulitzer Prize, is slated to launch ...

On Saturday (April 19), Kendrick Lamar & SZA’s co-headlining Grand National Tour opened in Minneapolis at the U.S. Bank Stadium. Not every artist has the benefit of kicking off a tour while ...

Months after announcing his return to the road, yesterday (April 19) Kendrick Lamar kicked off his highly anticipated Grand National Tour with SZA. The opening night at Minneapolis, Minnesota’s ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video ...

Kendrick Lamar’s diss track “Euphoria” was already heavy, but according to TDE president Terrence “Punch” Henderson, it could’ve been way more lethal. In a raw convo with Curtiss King ...

In a year that has already witnessed Kendrick Lamar scoop up five more Grammys (total so far: 22) and captivate – or agitate – a record-setting 133 million viewers during his Super Bowl ...

Anna Kendrick buddied up to her “Another Simple Favor” co-star Blake Lively after they avoided each other at the movie’s SXSW premiere. The actresses posed for pictures together at a London ...

Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper ...

By Heran Mamo Kendrick Lamar has signed on as a brand ambassador for Chanel, and he’ll appear in the French fashion house’s new eyewear campaign that will roll out on Tuesday (April 22).

For the past seven weeks, Kendrick Lamar and SZA’s lush GNX duet “Luther” has been the #1 song in America. In eight days, Kendrick and SZA will kick off their stadium tour in Minneapolis ...

"I don't know the answer to that." While aligning with Kendrick Lamar could be seen as a slight to Drake, who Serena formerly dated, she claims that was not the case. "Absolutely not," she adds.