Brands like Mediheal are responsible for the recent TikTok virality behind the pre-soaked, gauzy pads, which are said to be rivaling traditional sheet masks within Korean retailers like Olive Young.

Beauty lovers are going mad for an organic Korean clay mask which has been reduced in Amazon's sale. A number one best-seller on the site, the Plantifique Korean skincare face mask is now down ...

You may not be leaning towards a botox routine, but your cheeks may be. This 3-ingredients Korean DIY cream mask is a good place to start Snail mucin, sheet masks, centella, multi-step routines ...