When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

Person in a stylish, shiny suit with a chain necklace, standing on a red carpet with a press wall in the background 19.And ...

When the NFL recently unveiled a busy and colorful logo for Super Bowl LX, some obvious hints might have been lacking.

Among them are Blue Ivy Carter, Marlon Wayans, Keke Palmer, Dawn Porter, Jamie Foxx, Doechii, Beyoncé, and Kendrick Lamar.