AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...

As AI handles routine tasks, marketing roles are shifting from “doers” to “orchestrators.” Encourage your team to see AI as a collaborative tool. Although change may be necessary ...

As a marketing professional in the beauty industry, my agency is constantly challenged to create work that balances positive results and creativity. Whether we're managing social media campaigns ...

Vancouver-based RHEI has unveiled Made, an AI platform with support tools designed to help creatives hone content strategies ...

AI-enhanced photography with tools like Magic Editor, and personalised content generation. In contrast, Apple's approach to AI marketing has been notably more reserved. The launch of the iPhone 16 ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

We explore a few of the smart assistants and AI chatbots designed to automate tasks, streamline workflows, and boost ...

The collaboration will provide affiliates, brands, and marketers with advanced tools, including AI-driven campaign management and predictive analytics, improving marketing efficiency and ...

Despite the increasing adoption of AI and digital marketing tools, Banerjee stressed that content quality and relevance remain the most critical factors for success. "You can put anything on ...