For brands operating in the U.S., competition is fierce. The market is saturated, attention spans are fleeting, and the loudest voices often win. Many companies respond by doubling down on ad spend or ...

Here is a comprehensive, four-step guide to local marketing success. “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Local marketing ...

The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.

Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

I enjoyed the opportunity to participate in the Marketing Plan Career Development Event. This project gave us the unique ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

With a little practice and a strong video strategy, you can master this valuable marketing tool to help you dominate your local market.

PinPoint Local of Long Beach, a specialist content marketing agency, announces a new multichannel solution developed to help ...

Local Digital says the new service will help it lower its prices while offering startups and new companies results in record time. Sydney, ...