Warc1mon
Tourism Tasmania: Come down for air – how thinking like a culture brand helped Tourism Tasmania thrive amid tourism’s toughest times
Our main character is Tasmania. A wild, whimsical island. In 2019, that island needed to widen its appeal without losing its distinct character and unique soul. It needed to move beyond a... We’re ...
B and T10d
BMF Retains Tourism Tasmania Creative Account
BMF will continue to work on the creative strategy and execution for Tasmania’s destination brand, as led by the state tourism organisation. The appointment builds on a successful partnership ...
Marketing Interactive10d
Tourism Tasmania retains BMF for creative strategy and execution
Tourism Tasmania’s brand platform Come Down For Air and winter campaign The Off Season have earned multiple industry accolades over the past five years, including a Gold Effie for Strategy and ...
Warc10mon
Tourism Tasmania: How anti-ordinary thinking drove anti-ordinary results for Tasmania’s off season
The Off Season was developed to address one of Tourism Tasmania's most difficult problems - how to attract visitors to Tasmania in winter, the coldest, darkest time of the year. Emerging from the ...