Club sports apparel Bookstore merchandise and store visual identity Events related to athletics programming (e.g., pregame celebrations, etc.) Recreation Center athletic venues (e.g., logo under the ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

First, it provided some brand synergy. The NFL’s logo features red ... Second, it provided a zing of patriotism to a sport that is quintessentially American and was in the process of surpassing ...