Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

T he 1920s saw incredible transformation in typography and graphics more broadly. It was, in fact, the decade when the term ...

From beloved cartoon characters to intricate designs, our pancake art will bring smiles to your breakfast table. Stay tuned as we flip ordinary pancakes into extraordinary edible art. Got a design ...

The US isn’t guaranteed to maintain a lead over China in the race to develop artificial intelligence, according to Alphabet Inc. President and Chief Investment Officer Ruth Porat. “It isn’t ...

As far as design aesthetics are concerned, the early logos were very straightforward. Each was “Super Bowl” followed by the appropriate Roman numerals. The font and colors changed each year ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...