First, though, let's agree on a common definition. Despite variations and nuances ... A deliberate review of the 4Ps of marketing in the context of this temporary new normal is a helpful construct to ...

The Vegas Golden Knights announced LosVGK's launch of its "Cascaritas" initiative, aiming to promote hockey participation ...

7-9:30 p.m. – Salida Theater Project presents a performance of Neil Simon’s “Barefoot in the Park” at A Church, 419 D St.

The most successful marketers in this new era won’t be the ones doing more, they’ll be the ones orchestrating more.

In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate ...

The future of healthcare marketing lies at the crucial intersection of data and context. It’s no longer enough to rely on data to just know who your audience is, or even where they might be ...

If the economic uncertainty of the past few weeks leads the U.S. into a full-fledged recession, studio and streamer marketing chiefs are confident Hollywood will hang tough against the headwinds.

Businesses frequently study their customers' profiles and behaviors to finetune their marketing approaches and tailor their inventory to attract more customers. Customers are often grouped ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often operate with limited marketing budgets and smaller teams. However, despite these constraints ...

EXCLUSIVE: Pam Levine, who recently exited Disney Branded Television and National Geographic as Head of Marketing, is going to Netflix as VP, UCAN Marketing & Publicity. This executive move ...

“It kind of brings in his persona, and it marries up to what his GERD condition is,” Gilligan told Fierce Pharma Marketing in an interview. Phathom recruited Thompson as a spokesperson for the ...