In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to achieve this is through the strategic use of custom promotional products. These ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

in any business is to build the brand name ... Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Examples have shown how efforts in brand promotional utility deliver brand awareness and drive loyalty. However, this is not merely an additional marketing opportunity. This is probably the only ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

The National Pork Board is launching a new domestic marketing campaign this year. Senior vice president of market growth David Newman tells Brownfield it’s a consumer-facing brand promotion. “That’s ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.