At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Bain & Company’s latest study explores the implications of “zero-click” journeys, in which AI summaries compress the decision ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

“A Minecraft Movie,” that meant bringing established Minecraft creators into the process ... marketing VP Shelly Gillyard was asked how the streamer navigates its biggest worldwide campaigns.

Here are some of the current challenges we're facing in content creation and how we can solve them by being smart with how we ...

As health care organizations increasingly leverage programmatic mail solutions to streamline patient communications, the need ...

Grangemouth’s future potential will be sold to global investors in a targeted campaign. The future of Grangemouth will be ...

This type of marketing activity comes with risks ... An important part of deciding who to work with is to have a thorough vetting process to help avoid issues arising. You should be specific about ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

ZAUMU, an influencer management platform for Africa, has been launched to benefit local content creators and brands.