At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Bain & Company’s latest study explores the implications of “zero-click” journeys, in which AI summaries compress the decision ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

To get a better idea of what the campaign will entail, HousingWire’s Reverse Mortgage Daily (RMD) sat down with FOA chief marketing officer ... clients earlier in the process, something that ...

“A Minecraft Movie,” that meant bringing established Minecraft creators into the process ... marketing VP Shelly Gillyard was asked how the streamer navigates its biggest worldwide campaigns.

Now, the question is: how do we, as brand or content marketers, develop and embody a thinking process ... campaigns that drive real business impact. The silo-like structure of enterprise marketing ...

Drive brand awareness, customer loyalty, and engagement with immersive brand experiences. For personalized marketing ...

As health care organizations increasingly leverage programmatic mail solutions to streamline patient communications, the need ...