private label growth and increased spending across marketing mediums. Below, we’ll explore these factors, how they can impact CPG brands and, finally, how you can prepare yourself for another ...

Importantly, the mobile medium reaches purchase-ready consumers directly at the point of sale. When we said this in the past, it used to mean that customers could have a marketing message on their ...

With over 540 million listeners globally and brands increasingly leveraging podcasts as a core component of their marketing strategies, the medium continues to evolve. To stay ahead, it’s ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

However, measurement is still an issue for Ford with mobile compared to other marketing mediums. For example, direct mail includes control and test groups and helps marketers prove a marketing medium ...

By investing in user-generated photos that will eventually be incorporated into additional marketing mediums, it gives the content some longevity, and points to the important role that digital is ...

making it a highly valued medium among advertisers. Don't miss: Survey: HK search engine marketing ad spending reaches HK$5.3bn The increase in demand for search engine marketing in Hong Kong can ...