Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Scopen has completed the 24th edition of Agency Scope in Spain and found that its marketers’ satisfaction with their agencies ...

In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies like Maruti and his outlook for AdEx for the year ahead ...

Sapna Katwala Khan, a seasoned media professional with over 20 years of experience and a decade-long stint at ZEE, is redefining the landscape of radio marketing worldwide through her company, On Air ...

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

Enhancing Marketing-as-a-Service Leadership and Streamlining Go-to-Market EfficiencyMALVERN, Pa., Feb. 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leading provider of marketing as a service (MaaS), today ...

Hong Kong's baby panda twins will make their public debut on Sunday, with officials rolling out a full-scale panda marketing campaign to boost tourism.

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...