Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.

Own influence drives final decisions. Customers today rely more ... but on aligning their marketing mix across the full customer journey to create advocates, not just buyers.

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

This IPL season, we will be having an integrated marketing mix that will focus on showcasing ... driven engagements truly influencing purchase decisions, or are they still in an experimental ...

Martech: Indian and American Chief Marketing Officers or CMOs face similar challenges. These include digital changes and ...

5. A Culture of Analytics If you're not already using marketing mix analytics to inform marketing mix decisions, analytically derived recommendations may not be warmly embraced at your organization.

Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix will help to inform the decisions that a business makes about its target market and the ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...