Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech decisions that need to be made, or how the metrics ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

Now he’s hoping his dealmakers give him reason to pop the champagne again with Health Metrics, a client record ... while IFM Investors’s NDIS business My Plan Manager was acquired by NYSE ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

Key Google Analytics metrics like organic conversion rate and ... While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based ...

before putting together their brand marketing strategies for 2025. Today’s savvy mobile marketers are shifting focus from cost-per-install (CPI) to more meaningful metrics that provide insights ...

Examples of process performance metrics include: Marketing KPIs attempt to gain a better understanding of how effective marketing and promotional campaigns have been. These metrics often measure ...

If so, fantastic. Now plan a wider roll-out as well as a sharing out of metrics showing the positive impact iii) Did the metrics NOT prove your hypothesis? Here you want to ensure that the ...