Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...