A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.
On the latest episode of Campaign Middle East’s On The Record podcast, Brent Koning, the Executive Vice President and Global Gaming Lead at dentsu, discusses how an integrated gaming strategy has ...
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...
Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...
The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.
And the diagram is taken from marketing materials by Invesco in their compelling tale of Next Gen stocks. Monolithic Power Systems (MPWR) experienced 461% returns between December 15, 2017 when it ...
How did Trump’s America First isolationism suddenly morph into an Americas First mergers and acquisition (M&A) strategy? Let’s be clear on who Trump is: The man does not come with a vision of ...
JointJS is a tested and proven JavaScript/Typescript diagramming library that helps developers and companies of any size build visual and No-Code/Low-Code applications faster and with confidence. It’s ...