The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge ...
To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...
Medical marketing leaders weigh in on the temporary respite for TikTok and what it means for pharma clients. After a ...
Legal requirements may prevent you from publishing certain aspects of your offerings or customer stories—but that doesn't ...
It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...
A century-in-the-making pandemic was on its way and we, in the live marketing industry – like everyone – were pretty much ...
Chief Marketing and Communications Officer of Mass General Brigham (Somerville, Mass.): The healthcare marketing trend I'll be paying closest attention to is the transformation from learning about ...
Since 1999, Feb. 7 has marked National Black HIV/AIDS Awareness Day, drawing attention to the disproportionate impact of HIV ...
Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...