How to do it: Sit on the floor with one leg out straight. Bend the other leg at the knee and position the sole of that foot ...
The campaign features Danish model Mona Tougaard and was photographed by Inez van Lamsweerde and Vinoodh Matadin.
You can wear it as a shoulder bag, but it comes with an adjustable strap that allows you to wear it as a crossbody as well.