Catherine O'Hara and Willem Dafoe team up as pickleball hustlers in the Michelob ULTRA Super Bowl ad. (Source: MICHELOB ULTRA) ...

Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer is the most popular in the category, ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

The Beer Snake—that magnificent slinky plastic stretch of hundreds of emptied beer cups stacked up by golf fans at the 16th ...

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Check out viewing experiences with food and drink specials, ranging from affordable options under $50 to premium packages ...

Bars and restaurants around Chicago are welcoming fans for watch parties with bottomless beer and cocktails, giveaways and ...

The beer brand Michelob ULTRA announced on the 3rd that it has signed a brand ... It is offered in aluminum bottles equipped with a screw cap for easy opening and closing, making it convenient to ...

Many of Hollywood's biggest stars, including Billy Crystal, Post Malone and others, will star in some of the most highly-anticipated Super Bowl commercials of 2025.