Founded in 1986 with a seed grant and initial endowment from Linda and A.C. “Mike” Markkula Jr., the Markkula Center for Applied Ethics brings the traditions of ethical thinking to bear on real world ...

About the Markkula Center for Applied Ethics Founded in 1986 with a seed grant and initial endowment from Linda and A.C.“Mike” Markkula Jr., the Markkula Center for Applied Ethics brings the ...

Written in 1977 by Mike Markkula, Apple’s first investor and chairman, The Apple Marketing Philosophy is a masterclass in brand strategy that feels eerily prescient even in today’s digital age.

Willing investor Mike Markkula (Dermot Mulroney) helps the pair establish Apple. But Jobs becomes a burden to his company for failing to observe budgets and communicate with others, and is forced ...

Mike Markkula's 1977 Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ahead. These principles involve understanding customer ...