While appalling from a theater etiquette perspective, the viral, popcorn-flinging chicken jockey phenomenon has already powered A Minecraft Movie to a massive $816 million worldwide in just four weeks ...

"A Minecraft Movie" is also setting a record in the music charts. Jack Black's song "Steve's Lava Chicken" is the shortest ...

A Minecraft Movie' and 'Sinners' were able to capitalize on going viral at a time when audiences' attention spans are short.