How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

How to revive an 18th-century upstate farmhouse without resorting to cliché? By pretending a made-up person lives there too. By Alice Newell-Hanson and Blaine Davis From a tiny French ...

Coltrane, a jazz virtuoso who devoted much of her life to a spiritual journey, is a beacon for today’s artists. An exhibition at the Hammer Museum shows why. By Siddhartha Mitter A jury found ...

Less is more regarding modern logo design. Brands today recognise the power of simplicity – clean, sparse designs that immediately convey a brand's essence. We’re moving away from complicated graphics ...

Typography is a crucial aspect of logo design, and in 2024, the trend will lean towards subtle fonts in minimalist typography. This approach uses understated typefaces to communicate luxury, elegance, ...

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